TERMS OF SERVICE

The Evolved Caveman Inner Leadership AI Coach

Effective Date: 3/30/26 | Last Updated: 4/2/26

1. Agreement to Terms

These Terms of Service (“Terms”) are a legally binding agreement between you (“User,” “you,” or “your”) and Evolved Caveman AI, LLC, a California limited liability company (“Company,” “we,” “us,” or “our”). These Terms govern your access to and use of The Evolved Caveman Inner Leadership AI Coach (“AI Coach” or “Product”), including any associated websites, applications, content, and services.

By creating an account, accessing, or using the AI Coach, you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and our AI Disclosure and Informed Use Notice. If you do not agree to these Terms, you may not access or use the AI Coach.

IMPORTANT: THESE TERMS INCLUDE A MANDATORY ARBITRATION PROVISION AND A CLASS ACTION WAIVER IN SECTION 16. BY AGREEING TO THESE TERMS, YOU WAIVE YOUR RIGHT TO A JURY TRIAL AND YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT, SUBJECT TO APPLICABLE LAW.

2. Nature of the Product — Educational Coaching Tool

2.1 Educational Purpose Only

The AI Coach is an educational and personal development tool. It is not therapy, counseling, psychotherapy, medical care, psychiatric treatment, crisis intervention, or any service that requires a state-issued healthcare license.

The AI Coach is designed to help adult users develop emotional self-awareness, internal leadership skills, communication skills, and relational intelligence through structured coaching conversations powered by artificial intelligence. The AI Coach’s content and frameworks were developed by Dr. John Schinnerer, Ph.D. (Educational Psychology, UC Berkeley), who operates as an educational and performance coach. Dr. Schinnerer does not hold a clinical license as a psychologist, therapist, counselor, or healthcare provider and does not provide licensed clinical care through this Product.

2.2 No Licensed Healthcare Services (AB 489 Compliance)

The AI Coach is not provided by, endorsed by, delivered under the supervision of, or affiliated with any licensed healthcare professional, psychotherapist, licensed clinical social worker, counselor, or medical doctor acting in a clinical capacity through this Product. The AI Coach does not use terms, titles, letters, or phrases that indicate the AI system possesses a healthcare license or clinical credential. The AI Coach is an educational tool only and must not be relied upon as a substitute for treatment, diagnosis, assessment, or care from a licensed mental health professional, physician, or other qualified provider.

2.3 AI Responsibility and Accountability (AB 316 Compliance)

The Company is responsible for the design, configuration, deployment, operation, and oversight of the AI Coach, including the use of third-party AI systems and infrastructure providers in connection with the Product. The Company does not attribute liability to Anthropic or any third-party AI provider for outputs produced by the AI Coach. The Company does not assert that the AI Coach acts as an independent legal person or autonomous decision-maker. The Company has implemented system-prompt-level safeguards, content filters, and a Crisis Prevention and Safety Protocol to reduce the risk of harmful outputs.

2.4 No Special Relationship

Use of the AI Coach does not create a therapist-client, physician-patient, fiduciary, agency, confidential advisory, or other special professional relationship between you and the Company, Dr. Schinnerer, or any affiliated person.

2.5 User Acknowledgments

You acknowledge and agree that:

3. AI Safety and SB 243 Compliance

3.1 Companion Chatbot Classification

The AI Coach engages users in personalized, conversational interactions regarding emotional wellbeing, relationships, and personal development. To the extent the Product is deemed a “companion chatbot” under California Senate Bill 243 or similar legislation, the Company maintains disclosures, safety protocols, and reporting practices designed to support compliance with applicable legal requirements.

3.2 Safety Protocols

The Company maintains automated safety protocols designed to identify certain crisis-related language, including statements that may suggest suicidal ideation, self-harm, or other serious safety concerns. When such protocols are triggered, the AI Coach may:

The AI Coach is not a crisis service and must not be used as one. In an emergency, call 911.

3.3 No Guarantee of Detection or Intervention

The safety features of the AI Coach are limited, automated, and imperfect. The Company does not guarantee that the AI Coach will detect, flag, escalate, or appropriately respond to every statement involving crisis, self-harm, suicide, violence, abuse, mental health deterioration, or other safety risks. The AI Coach is not continuously monitored by a human in real time, and no human reviews or approves individual responses before they are delivered. Users must not rely on the Product to prevent harm, detect emergencies, or provide emergency intervention.

3.4 Safety Event Logging

When the AI Coach’s crisis safety protocol is triggered during a conversation, the Company logs the occurrence of the trigger event, the timestamp, and the AI Coach’s safety response. This logging is required for compliance with California SB 243. These logs are retained for a minimum of three (3) years from the date of the event, as required for SB 243 compliance reporting and potential legal defense purposes. Safety event logs may be retained longer if related to a pending or threatened legal claim. See the Privacy Policy for complete details on data retention.

3.5 Annual Reporting

Beginning July 1, 2027, as required by California SB 243, the Company will publish an annual report documenting how often crisis safety protocols were triggered and how they functioned. These reports will contain aggregated, de-identified data and will not identify individual users.

4. Eligibility

The AI Coach is intended only for adults aged 18 and older. By using the AI Coach, you represent and warrant that you are at least 18 years of age and legally capable of entering into these Terms.

We do not knowingly permit minors to use the AI Coach. The Company reserves the right to verify age, request additional information reasonably necessary to confirm eligibility, suspend or restrict access where age is uncertain, and terminate accounts suspected of being used by minors.

If you are a parent or guardian and believe a minor has accessed the AI Coach, contact us immediately at John@GuideToSelf.com to request account review, termination, and deletion of data as permitted by law.

5. Account Registration and Security

To access certain features of the AI Coach, you may be required to create an account. You agree to provide accurate, current, and complete information during registration and to keep that information updated.

You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You agree to notify us immediately at John@GuideToSelf.com if you become aware of any unauthorized access to, or use of, your account or any other security breach.

The Company is not liable for losses arising from unauthorized use of your account to the extent resulting from your failure to safeguard your credentials or comply with these Terms.

6. Subscription, Payment, and Trial Access

6.1 Trial Access

The AI Coach may offer a free trial, promotional access, or limited-use introductory access for new users. Any such offer, including the number of sessions or duration, will be described at the point of sign-up. Trial users must complete the consent gate and agree to these Terms, the Privacy Policy, and the AI Disclosure before accessing the Product. Unless expressly stated otherwise at sign-up, a trial does not automatically convert into a paid subscription.

6.2 Paid Subscription Plans

Paid access to the AI Coach may be offered on a monthly, annual, bundled, or add-on basis. Current pricing and plan details are published at the point of purchase or on the Product website. The Company reserves the right to change pricing at any time; material pricing changes for active paid subscribers will be communicated with at least thirty (30) days’ advance notice before the next billing cycle.

6.3 Automatic Renewal and Cancellation (California ARL Compliance)

AUTOMATIC RENEWAL NOTICE: If you purchase a subscription that renews automatically, your subscription will continue and your payment method will be charged at the recurring interval disclosed at sign-up unless you cancel before renewal. By purchasing an automatically renewing subscription, you authorize the Company and its payment processors to charge the payment method on file at the applicable recurring rate, plus any applicable taxes.

Renewal Notices: For annual subscriptions, the Company will send a renewal reminder via email between fifteen (15) and forty-five (45) days before the renewal date. For monthly subscriptions, the auto-renewal terms are disclosed at the point of purchase.

How to Cancel: You may cancel your subscription at any time through your account settings or by emailing John@GuideToSelf.com. Unless otherwise required by law, cancellation takes effect at the end of the current billing period. You retain access through the end of the period already paid for.

6.4 Fees and Currency

All fees are stated and charged in U.S. dollars unless otherwise expressly stated.

6.5 Refund Policy

Except where required by law, all fees are non-refundable. If you believe you were charged in error, you must contact us at John@GuideToSelf.com within thirty (30) days of the charge. Refunds, if any, are issued at the Company’s sole discretion and returned to the original payment method.

7. Acceptable Use and Prohibited Conduct

You agree to use the AI Coach only for its intended purpose: education, personal development, self-leadership support, and communication skill building. You may not:

The Company reserves the right to suspend, restrict, or terminate access for violations of these Terms, suspected misuse, suspected underage access, security concerns, or safety concerns, with or without notice.

8. AI Disclosure and Technology

8.1 AI-Powered System

The AI Coach is powered by a large language model (currently Claude, developed by Anthropic). You are interacting with software, not a human being. No human reviews or approves individual responses in real time. When you submit a message, the Product processes your input together with proprietary system instructions, safety logic, relevant account context, and a curated knowledge base developed by Dr. John Schinnerer, Ph.D., and then generates a response.

8.2 AI Disclosure Statement

An AI disclosure statement is presented at the beginning of each session and is available at all times within the Product’s interface, in compliance with California AB 489 and SB 243.

8.3 AI Limitations and Hallucinations

You acknowledge that AI-generated responses may include:

You should independently verify material facts before relying on them. Do not treat AI Coach output as authoritative medical, legal, financial, employment, educational, crisis, or other professional guidance.

8.4 Automated Decision-Making Technology (ADMT) Notice

The AI Coach uses automated decision-making technology to generate coaching responses based on your inputs. Under California’s ADMT regulations (effective 2026), you have the right to know when automated decision-making technology is being used and how it processes your information.

How the AI Coach’s ADMT works: When you submit a message, it is sent to a third-party large language model (currently Anthropic’s Claude API) along with the Company’s proprietary system instructions and relevant content from the Company’s knowledge base. The model generates a response based on these inputs. No human reviews individual conversations in real time.

Decisions made by ADMT: The AI Coach’s ADMT generates coaching responses, triggers crisis safety protocols when distress signals are detected, and determines which knowledge base content is relevant to your input. It does not make decisions about your creditworthiness, employment, housing, insurance, or access to essential services.

Your rights regarding ADMT: You have the right to opt out of certain automated decision-making processes as provided by California law. Because the AI Coach’s core function is AI-generated coaching, opting out of ADMT would mean discontinuing use of the Product. You may exercise this right by canceling your subscription and requesting account deletion. To exercise any ADMT-related rights, contact John@GuideToSelf.com.

8.5 Third-Party Service Providers

The AI Coach relies on the following third-party service providers for core functionality:

Each provider processes data only as necessary to perform its function and is subject to contractual data protection obligations. The Company remains responsible for its own operation of the Product and its compliance obligations under applicable law. The Company does not attribute liability to third-party providers for outputs produced by the AI Coach. However, the Company is not liable for service interruptions, latency, outages, or performance issues caused by third-party providers beyond the Company’s reasonable control.

Additional information about third-party data processing, including data retention and security measures, is provided in the Privacy Policy.

9. Assumption of Risk

BY USING THE AI COACH, YOU VOLUNTARILY ASSUME THE RISKS ASSOCIATED WITH USING AN AI-POWERED EDUCATIONAL COACHING TOOL, INCLUDING BUT NOT LIMITED TO:

YOU ACKNOWLEDGE THAT YOU ARE SOLELY RESPONSIBLE FOR YOUR OWN DECISIONS, ACTIONS, AND USE OF INFORMATION PROVIDED THROUGH THE AI COACH.

If you are in crisis, believe you may harm yourself or others, or are experiencing an emergency, do not use the AI Coach as a substitute for immediate human help. Contact emergency services, call or text 988, or contact another appropriate crisis resource immediately.

10. Intellectual Property

10.1 Company IP

The AI Coach, including its interface, visual design, text, prompts, workflows, proprietary frameworks (including the Inner Board Meeting model), branding, trade dress, trade secrets, know-how, and all associated content and technology, is owned by Evolved Caveman AI, LLC and/or its licensors and is protected by applicable intellectual property and other laws. All rights not expressly granted are reserved.

10.2 User Content

You retain ownership of the text and information you submit to the AI Coach (“User Content”). By submitting User Content, you grant the Company a non-exclusive, royalty-free, worldwide license to host, use, store, reproduce, process, and display such User Content solely as reasonably necessary to: (a) operate and provide the Product to you; (b) maintain security, prevent fraud, and enforce these Terms; (c) improve quality, safety, and performance using aggregated or de-identified information where permitted by law; and (d) comply with legal obligations. This license is subject to the Privacy Policy and applicable law. We will not identify you in any derivative work created from aggregated User Content.

10.3 AI-Generated Outputs

Subject to your compliance with these Terms, the Company grants you a limited, revocable, non-exclusive, non-transferable right to use AI-generated outputs from the Product for your personal, non-commercial use only. You may not publicly attribute AI-generated outputs to Dr. Schinnerer, the Company, or any human author. You may not resell, sublicense, or commercially redistribute outputs without the Company’s prior written permission.

10.4 Deletion

You may request deletion of your User Content and conversation history as described in the Privacy Policy and to the extent required by applicable law.

11. Privacy and Data Processing

Your use of the AI Coach is governed by our Privacy Policy, which describes how we collect, use, disclose, retain, and protect personal information. The Privacy Policy is incorporated into these Terms by reference.

11.1 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA/CPRA:

To exercise any of these rights, contact John@GuideToSelf.com. We will verify your identity before processing your request. We will respond to verifiable consumer requests within 45 days, or notify you if we need an extension of up to 45 additional days.

11.2 Data Breach Notification

In the event of a data breach affecting your personal information, the Company will notify you within thirty (30) calendar days of discovery in compliance with California Civil Code § 1798.82 (as amended by SB 446). If the breach affects more than 500 California residents, the Company will also notify the California Attorney General.

12. Service Monitoring and Logging

The Company may log user interactions, system events, safety-related triggers, abuse signals, and related metadata for purposes including:

Retention periods, deletion practices, and related privacy details are described in the Privacy Policy.

12.1 Reporting Harmful Content

If you encounter AI Coach responses that appear dangerous, harmful, contain health misinformation, or are inconsistent with the Product’s intended purpose, you may report it by emailing John@GuideToSelf.com with the subject line “Safety Report.” The Company will review safety reports within five (5) business days.

13. Disclaimers

THE AI COACH IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW.

THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, ACCURACY, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING, USAGE, OR TRADE.

Without limiting the foregoing, the Company does not warrant that:

14. Limitation of Liability

14.1 Exclusion of Certain Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY, ITS MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, CONTRACTORS, AGENTS, LICENSORS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS INTERRUPTION, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR ACCESS TO, USE OF, OR INABILITY TO USE THE AI COACH, REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

14.2 Tiered Cap on Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY’S TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE AI COACH SHALL NOT EXCEED:

(A) IF YOU ARE OR WERE A PAID SUBSCRIBER AT ANY TIME: THE GREATER OF (i) TEN THOUSAND DOLLARS ($10,000), OR (ii) THE TOTAL FEES ACTUALLY PAID BY YOU TO THE COMPANY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM; OR

(B) IF YOU HAVE ONLY USED THE AI COACH UNDER A FREE TRIAL AND HAVE NEVER HELD A PAID SUBSCRIPTION: FIVE HUNDRED DOLLARS ($500).

For the purposes of this Section, a “paid subscriber” includes any user who has, at any time, made a payment to the Company for access to the AI Coach, whether as a standalone subscription or as an add-on to an online course.

14.3 Exceptions to Liability Limitations

Nothing in these Terms excludes or limits the Company’s liability for:

These exceptions do not create unlimited liability; they exempt certain claims from the caps stated above, and the Company’s liability for such claims shall be determined under applicable law.

14.4 Allocation of Risk

You acknowledge that the liability limitations in these Terms reflect a reasonable allocation of risk between you and the Company and are a fundamental basis of the bargain between the parties.

15. Indemnification

You agree to indemnify, defend, and hold harmless the Company, its members, managers, officers, employees, contractors, agents, licensors, and affiliates from and against third-party claims, liabilities, damages, losses, judgments, settlements, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:

Indemnification Exceptions: This indemnity does not apply to the extent a claim arises from the Company’s own gross negligence, willful misconduct, violation of applicable law (including SB 243, AB 489, AB 316, or CCPA/CPRA), or failure to implement or maintain the safety protocols described in these Terms.

16. Dispute Resolution and Arbitration

16.1 Informal Resolution First

Before initiating arbitration or filing any claim, you agree to contact the Company at John@GuideToSelf.com and attempt in good faith to resolve the dispute informally for at least thirty (30) days, unless emergency injunctive relief is necessary.

16.2 Mandatory Arbitration

PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.

Except as expressly provided below, any dispute, claim, or controversy arising out of or relating to these Terms or the AI Coach shall be resolved by final and binding arbitration administered by JAMS under its Streamlined Arbitration Rules and Procedures. Arbitration shall take place in Contra Costa County, California, unless otherwise required by law or agreed by the parties. The arbitrator’s decision may be entered as a judgment in any court of competent jurisdiction. Each party shall bear its own costs; the Company shall bear the arbitrator’s fees.

16.3 Class Action Waiver

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ALL DISPUTES SHALL BE RESOLVED ON AN INDIVIDUAL BASIS ONLY. YOU WAIVE ANY RIGHT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, MASS, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE ACTION.

16.4 Exceptions

Notwithstanding the foregoing, either party may: (a) bring an individual action in small claims court if the claim qualifies; (b) seek temporary, preliminary, or injunctive relief in court where necessary to protect intellectual property, confidential information, or security interests; or (c) pursue claims in court to the extent arbitration cannot lawfully be required.

16.5 Opt-Out

You may opt out of this arbitration provision by sending written notice to John@GuideToSelf.com within thirty (30) days of first agreeing to these Terms. Your notice must include your full name, the email address associated with your account, and a clear statement that you wish to opt out of arbitration. If you validly opt out, disputes will be resolved in the state or federal courts located in Contra Costa County, California, except where applicable law requires otherwise.

16.6 Severability of Arbitration Provisions

If any part of this Section 16 is found unenforceable, the remainder shall remain enforceable to the fullest extent permitted by law. If the class action waiver is found unenforceable in a manner that materially affects arbitrability, then this Section may be deemed unenforceable in whole or in part as required by applicable law, and the parties consent to the exclusive jurisdiction of the state and federal courts in Contra Costa County, California.

17. Modifications to Terms

The Company reserves the right to modify these Terms at any time. If we make material changes, we will provide notice by email, through the Product, or by other reasonable means at least fifteen (15) days before the changes become effective. The Company will maintain records of the version of Terms accepted by each user and the date of acceptance.

Your continued use of the AI Coach after revised Terms become effective constitutes your acceptance of the revised Terms. If you do not agree, you must stop using the Product and may request account deletion.

18. Termination

You may stop using the AI Coach at any time. You may request account termination by contacting John@GuideToSelf.com.

The Company may suspend, restrict, or terminate your access to the Product at any time, with or without notice, if the Company reasonably believes you have violated these Terms, created a safety or security risk, are underage, misused the Product, or exposed the Company or others to potential harm or liability.

Upon termination: (a) your right to use the AI Coach immediately ceases; (b) the Company may retain data as permitted or required by law and as described in the Privacy Policy; and (c) you may request deletion of eligible data in accordance with the Privacy Policy and applicable law.

Surviving Provisions: Sections 2, 3, 8, 9, 10, 11, 12, 13, 14, 15, 16, and 19 shall survive termination of these Terms.

19. General Provisions

19.1 Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict-of-laws rules, except to the extent superseded by federal law or otherwise required by applicable law.

19.2 Entire Agreement

These Terms, together with the Privacy Policy and AI Disclosure and Informed Use Notice, constitute the entire agreement between you and the Company regarding the AI Coach and supersede prior or contemporaneous agreements, communications, and understandings relating to the Product.

19.3 Severability

If any provision of these Terms is held invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable while preserving its original intent, and the remaining provisions shall remain in full force and effect.

19.4 No Waiver

The Company’s failure to enforce any right or provision of these Terms is not a waiver of that right or provision.

19.5 Assignment

You may not assign or transfer these Terms or any rights under them without the Company’s prior written consent. The Company may assign these Terms in connection with a merger, acquisition, financing, reorganization, or sale of assets, provided the assignee agrees to be bound by these Terms.

19.6 Force Majeure

The Company is not liable for any delay or failure in performance caused by events beyond its reasonable control, including acts of God, natural disaster, war, terrorism, labor disputes, internet failures, infrastructure failures, utility outages, government action, epidemic, pandemic, or third-party service outages (including outages of Anthropic, Supabase, or Cloudflare).

19.7 Notices

All notices to the Company must be sent to John@GuideToSelf.com. Notices to you may be sent to the email address associated with your account or through the Product interface.

19.8 Headings

Section headings are for convenience only and do not affect interpretation.

20. Contact Information

If you have questions about these Terms, please contact:

Evolved Caveman AI, LLC

Email: John@GuideToSelf.com

Website: https://theevolvedcaveman.com